Amazon has caved to Macmillan’s demands to RAISE E-book prices to consumers. So, what’s the bottom line? Macmillan makes oodles of money from books, whether they are E-book or paper. Amazon gets 30% of each book sold. You and I get to pay whatever Macmillan wants for each E-book. Why all the screaming?

Before this row, Amazon PAID MACMILLAN FULL WHOLESALE PRICE PER BOOK. Amazon sold it to you and me AT A LOSS TO AMAZON, NOT Macmillan. Macmillan objected because ‘..it cheapened it’s books..’ WTF? Macmillan makes every penny it wanted to, Amazon lost money per book but made up for it other purchases book buyers made while at Amazon and you and I got E-books for less than we would have paid for the paper version. A Win-Win in my ‘book’, yes? Evidently not. Macmillan bent Amazon over to ram home the fact that the 800-lb. gorilla of publishing wanted TOTAL CONTROL. And Macmillan isn’t the only publisher squirming … There will be more, too. As far as I can see, three publishers are bitching: Hachette, Macmillan and HarperCollins. And now Rupert Murdock’s getting into the act.

So, you and I lose and a big, fat corporation wins. Again. Still.

My shout out to those publishers fighting Amazon? Watch what happens next. You modern-day buggy whip manufacturers days are numbered.